The Role of Business Communication in Customer Churn Management

“Communication” doesn’t always mean the transmission of a message from one person to another, or the message itself. This also deals with the mutual exchange of originating and understanding with the receiver. Communication between two or more parties has to be fully effective, so your business can thrive. Simply put, communication is the essence of management. One of the simplest functions of management – Which includes organizing, planning, directing, staffing, and controlling. You can’t perform these things well without communicating with your co-workers.

Business communication deals with having to continuously give out information to your co-workers. Feedback is important when it comes to business communication. Nowadays, plenty of organizations are very large, and deal with a huge amount of bosses and employers. There are many hierarchy levels found in an organization. The bigger the amount of levels are, the harder it is to manage the organization. In a business, communication plays a very vital role in the entire process of controlling and directing the same people found inside the organization.

The right kind of feedback can be obtained, and you can avoid any misunderstandings as well. There must be an effective form of communication in between subordinates and superiors inside an organization, between society and organization at large (for example, in between trade unions and management). This is important for the growth and success of an organization. Communication gaps must never happen in any type of business.

The Role of Business Communication

As its name implies, business communication focuses on the person’s goals. The regulations, rules, and policies of the company they work in have to be communicated with the people who work outside or within the organization. Business communication is handled using certain norms and rules. During earlier times, this type of communication was mostly limited to doing paper work or making telephone calls. But thanks to the advancement of technology, we can now have video chats, talk to each other on our cellphones, send each other emails, and use satellite communication to support business communication. The right kind of business communication can help you construct goodwill inside an organization.

There are two types of business communication:

  • Oral communication: Can either be formal, or informal. Business communication is a formal way of communicating to one another – Such as interviews, meetings, speeches, group discussion, etc.
  • Written communication: Written ways of business communication includes: Manuals, reports, and agendas.

Even though business communication seems like a complex concept, it could bring plenty of satisfactions for whatever enterprise you may have. Each time a company picks the right kind of communication form, it could end up benefiting from better inter-departmental relations, plenty of clarity and quicker executions, especially from inside the team. Pick your favorite form of business communication, and make sure to improve your company’s own development.

Internal Public Relations Best Practices for Improving Employee Performance

Having an excellent performance in your job is pretty much one of those things that seem like a big accomplishment – something that you could end up reaching when things get a bit quiet for a while, and you have enough room in your head to think. Perhaps you could even try to implement a type of performance management system and dropped it right away when you felt like everything was becoming too overwhelming.

But the main point here is that performance management, as well as learning how to improve employee performance, is one of the best things you should have in your arsenal as a manager. This can help you motivate your employees to work hard, and gain their trust as well as loyalty, which is the most important thing. You can use this as a way to strengthen a company from the inside out and build the right kind of employees needed for your business. So you must dust away that old performance management system of yours – and by improving a couple of practices for internal public relations, then you can build plenty of value and not look back anymore.

Managing your performance is a current process which is meant to provide you with feedback, documentation, and accountability for performance outcomes. This guarantees that all departments, teams, and employees are coming up with strategic organizational goals.

Best Practices for Improving Employee Performance

Performance management, along with internal public relations, is a much bigger step compared to the annual review. This will require both the manager and their employees to be as effective as each other. A great performance in practicing management guarantees that an employee is able to obtain valuable and regular feedback to assist in finding the best kind of career goals, as well as supporting the organization.

When done correctly, performance management can increase the amount of job satisfaction, loyalty, employee retention, along with their performance. It’s pretty much a given fact that an employee who works in a company that takes care of them is much happier and is practically dedicated to an organization in which they feel like their managers care a lot about their main job goals. This is great news, especially since a lot of new employees nowadays are reportedly unhappy with their jobs.

At least ninety percent of millennials – also known as the current biggest working age group – Have mentioned that they would rather remain in their present job if they were offered an upward career mobility and a yearly raise. These goals can actually be accomplished through having a strong performance management practice.

Not all career goals are appropriate for a performance management setting. A goal that isn’t defined can turn into a bog that you could get stuck in, instead of using it as an opportunity for success. Let’s take ‘improve sales’ as an example: This could be a nightmare to achieve, but how do you know exactly when you’ve completed that goal?

Performance management is a great practice since it can help managers fix up a strong asset in their leadership skills.

How To Effectively Resolve Conflict in the Workplace

Every person who works in a company must own a unique set of beliefs, ideas, and attitudes which might seem different from the ones owned by their co-workers. However, personal conflicts like these could lead up to conflicts during work. Here are some tips on how to solve workplace conflicts.

Steps in Resolving Conflict in the Workplace

The first step is to talk about the issue after the two parties have managed to calm down. In case you have to deal with a group project and learn that one of the members isn’t doing their work, then you have to talk about this issue before it could escalate further. Discuss the issue at hand before it becomes an even bigger issue. However, make sure to wait first before everything has calmed down. It’s a bit hard to have a progressive discussion between the two of you, if the two parties are feeling calm.

Always keep a positive outlook. Perhaps your co-worker always credits themselves for ideas given by everybody else. This is a common thing that happens in a highly competitive working environment. Instead of accusing this person, make sure to talk about your complaints in a calm manner. Keep an open mind throughout the whole discussion, and don’t assume that they won’t listen to whatever your concern is. Talk to the person you’re having conflicting ideas with. Meet up in a neutral spot, keep a calm mindset, and treat the other person with nothing but utmost respect.

Do not assume that the other person carries a grudge on you and not willing to talk about a possible solution. If you join a conversation while carrying negative expectations, you might elicit the exact reactions you want to avoid.

Listen actively. Were you passed over for a promotion that you’ve always wanted or you think you deserved? Whenever you talk to your manager about it, don’t fire off concerns. It always helps to listen. When you’re talking about the conflict with your boss or manager, concentrate on the behaviors required for a solution. This will keep the topic more focused on the problem or issue at hand, instead of turning into an argument that can worsen the conflict.

Always ask the other person to recommend a solution. In an instance where your colleague’s phone calls are getting on your nerves – instead of telling them to keep quiet, make sure to address the issue when you’re both relaxing or outside a working environment. Think about several approaches and be open to other ideas, apart from your own. The two of you should agree on a solution where both parties will be happy, then talk about a plan for the next couple of steps.

An employee must always ask for feedback coming from their peers, including the office offender. Go look for a consensus on what seems to be the appropriate condition meant for workplaces. Always be open to the idea that your co-worker’s idea might just be different from your own. And during these instances, co-workers can split the work between themselves to make sure that it gets done much faster.

Why Communication Ethics is Essential in Building Business Relationships

In basic terms, communication means the exchange of information coming from one person to another. This could take place in two ways: orally, or through writing or emails. Practicing ethical communication can add in to the concept of ethics as a whole – Or a basic understanding of what is right or wrong. This means that ethical communication means trading information between two people in what is accurate and truthful.

Communication between two or more people in a business environment can happen in different situations. A type of unethical communication means removing facts. For instance, a CEO in a big company would make a presentation for the Board of Trustees. He could end up talking about the current successes of the company, but they might not mention that they just lost a talented co-worker and might end up struggling over the next few weeks to cover up some expenses.

Importance of Etiquette and Ethics

A successful job will always depend on communication ethics, so you can create lasting workplace partnerships and be able to successfully market to customers. Professional communication, also known as effective business communication, always involves two things: etiquette and ethics.

Business ethics, especially in professional communication, will always depend on honesty. This means having to give credit to the right sources and learning from your mistakes.

Ethics will serve as your moral compass in what is correct and incorrect in the workplace. A business that practices unethical behavior, which includes dishonesty, could result in bad publicity and a bad reputation.

Showing off the right kind of etiquette – Which includes being respectful to clients, co-workers and bosses – Especially during business communications, will help you look credible in the eyes of your peers. And displaying the correct etiquette internationally, which includes learning the customs and traditions of other countries, will surely help your business become successful in the international market.

Ways of Building Business Relationships

An employee who is treated poorly by the management serves the possibility that they will also treat the other customers and clients poorly. This results in the worst kind of customer service. In order to solve this issue, make sure to treat each other with nothing but utmost respect.

And if you want to preserve your integrity, make sure to exclude yourself from any kind of business affair which can have a conflict of your interest. Speak in a low and calm manner with your co-workers instead of ordering them around and yelling. This could be one of the best ways to get people’s attention without coming off as rude and bossy.

Talking to your co-workers about ethics can set up the stage to construct strong relationships in a business environment. Not being able to talk to your co-workers can severely impact business partnerships in a negative way, because this signifies a lack of respect for the individual. And not only that, it questions the integrity of the person in hand, and makes people talk about the credibility and reliability of the person.

Free vs. Paid Conference Calls: What Should I Use for Business Meetings?

First off, what is a conference call?

A conference call is a telephone call in which the person has to converse with several people in one go. These types of calls could be made to allow one or more parties to take part during the call, or the person in charge sets up the conference so the participating parties can just listen to the call and won’t have to speak up. A conference call is also known as an ATC, or an audio tele-conference.

Benefits of Free Conference

A free conference call allows you to talk to everyone in your party with plenty of clarity. This goes a very long way towards building a completely cooperative effort between divisions and separate departments in a company who chooses to work by itself. A second advantage of a free conference call is that they provide their users with both convenience and speed at the same time.

Free calls don’t require you to wait in a boardroom for one full hour for at least one or two latecomers to the conference. You can still do your other work-related stuff as you wait. Feel free to work on your projects right in the comfort of your own home.

Benefits of Paid Conference

Although a free conference call might seem like a highly attractive option, it’s still good to know more about the sacrifices that you could end up making eventually, in case you pick a free provider. So here are some reasons why you should pick a paid conference call:

If you only end up conducting the occasional audio conference, then this means you aren’t stressing out about scratchy quality, or dropped calls in your conference. But if conference calls are one of the main methods of communication in your company, then you might want to invest in a fully consistent and high-quality audio experience that is completely supported by an enterprise-graded network infrastructure. These things can only be provided to you by a paid conference call.

In a company, speaking is one of the building blocks of collaboration between you and your colleagues. And if you don’t have a smooth-sailing and purely consistent audio conference experience, then your meetings won’t be as effective as you might expect them to be.

One of the main advantages of a collaboration that uses paid audio conference is that it allows your business – no matter what size it may be, to grow as large as it possibly could. You should also take note that when it has, you have to make sure that your provider’s conferencing service can handle large conference calls, otherwise, their technology or infrastructure might get overwhelmed and vital communications in your organization might get cut off. Of course, you don’t want that.

Out of all these pros and cons, I would say paid conference calls are better – Despite having to pay loads of cash to use this feature, you’re still rewarded with crisp and clear audio quality, something that a free conference call cannot provide. Some of these paid conference calls offer other advanced features like live chat support and advanced emails, which can further help your company grow. There’s just a whole wealth of features that you can use.

Business Communication Skills You Need to Advance Your Career

You currently have a reputation for being one of the best workers in your company – but this won’t mean anything if you don’t form a bond with your co-workers. Just the best and most important skills needed for both employers and workers can’t be measured on paper or taught in school. These are skills known as ‘soft skills’, since they’re much more important to your job research and career as a whole.

Contrary to hard skills, which you can both measure and prove, soft skills for business communication are intangible and hard to quantify. Some of the best examples of soft skills include verbal, analytical, and written being a leader.

Managers and bosses actually care about a colleague’s soft skills, instead of doing technical abilities like math, science, or reading comprehension. Another reason why soft skills are more important than you think is because they can aid you in building human connections. They can also help you gain visibility, and construct more opportunities for advancement. This means that you can still be the best that you can do, but if you don’t have enough soft skills, then this means you’re limiting yourself to reaching your goals career-wise. Which skills should you practice and what steps are needed for you to acquire them?

Business Communication Skills And Their Benefits

The first one is communication. Both communication and writing skills are highly important in the workplace, since they allow you to set the tone on how your bosses and co-workers will perceive you. These can also improve your chances of constructing a healthy relationship with your co-workers. Having excellent communication skills can increase your performance, since they can allow you to clear up your expectations coming from your bosses and managers, so that they can bring in some amazing work.

The second one is teamwork – the success of a company doesn’t always depend on a person doing their job by his or her own self. The more people who work towards a goal, the bigger the success rate will be. When an employee is able to synthesize their own array of talents, everyone is sure to win. Having friends at work can also increase your satisfaction with your job. An employer can try to find some team players which can help you build up a friendlier working culture. This can help the job keep their employees, and draw in the most skilled individuals.

Adaptability is also needed here, since sometimes at work, things don’t always go as planned. So instead of digging into your heels, make sure to adjust and try to find some great solution. A successful leader is always the one who must be completely flexible once problems emerge. There’s always change happening in the workplace – And as a consequence, employers must hire individuals who are able to adapt to the shifts in the work and help keep the company in a current state. Make sure to push yourself to adapt to change easily. For instance, adapting to technology without thinking about what could have been is important for people to be seen as a person who can adjust to changes.

The Roles of Managers in Effective Communication

Business communication is without a doubt a key factor in achieving company goals. It is the lifeblood of any organization. Therefore, it is crucial for managers to effectively communicate not just with clients or business partners, but with their staff as well.

Communication heavily affects the workplace and the performance of their subordinates, meaning managers are the main instigators of effective communication and great working relationships within the company no matter what the people’s position in the corporate hierarchy is.

Thus, a manager should:

1. Establish communication channels and help employees develop better communication skills.
It is imperative for a manager to establish the company’s communication practices and channels, and ensure that everyone’s on the same page. A manager makes sure that people are always updated, the same way employees update everyone with project advancements. A manager who promotes communication tends to get in touch with their subordinates regularly and tries to promptly attend to their concerns irrespective of their level.

2. Promote transparency and collaboration among employees.
Lack of transparency and collaboration among employees might lead to duplicacy of work and project catastrophe. When a team member works without the support of others, tasks appear to be more difficult and laborious, making them take longer to get a job done. As manager, you should delegate responsibilities to your staff and conduct brainstorming sessions, especially for time-sensitive projects. Promoting a collaborative working environment to complete interconnected tasks is the most efficient way to achieve the team’s common goals.

3. Troubleshoot communication issues within the team or department.
Communication issues or challenges will arise in the workplace one way or another. It is part of a manager’s role to intervene and come up with critical solutions to maintain the team’s performance and preserve harmony in the office. The manager should know how to ease the situation and mediate a conversation between two or more parties to ensure clarity on all sides. Issues and employee differences can always be sorted out with proper managerial intervention.

4. Go the extra mile to motivate team members.
Team members often have a positive reaction to healthy communication. When a manager takes the extra step to recognize their subordinates’ great work, even in the simplest way, employees get motivated to deliver better outputs and impress them again next time around.

5. Get to know and keep abreast of employees’ situation.
Keeping a good working relationship with employees inhibits loyalty. Let’s face it – nobody enjoys working for a toxic boss who always make you feel like you’re in a lion’s den. A great manager engages in informal communication such as casual talks, life updates, or non work-related topics in general to develop personal relationships. This allows the manager to understand their personal grievances or problems, and possibly address the ones affecting their work performance.

In events where you managers can’t seem to resolve issues within your department despite your efforts, investigate further and identify the major barriers to effective business communication at your workplace – nasty corporate politics being one. And start from there.

Improve Your Corporate Brand Positioning Campaigns with the Right PR Marketing Strategies

All businesses can greatly benefit from an effectively implemented, well-crafted PR marketing campaign. The main reason is that almost everyone loves to learn the hottest and the newest captivating stories, enticing news and compelling propositions out there today, especially if it directly relates to their lifestyles, pain points, goals, beliefs and dreams. Plus, many of us love to share and discuss these things in great detail with our colleagues, peers and social networks.

A lot of us go to the most credible news media channels, social groups and authority sites to satisfy our need for that regular dose of hot news, latest breakthroughs and life-changing stories. That’s also the primary reason why those remain as the best online places to publish the press releases of your business.

However, many corporate organizations sometimes end up with negative results, instead of enhancing their brand positioning campaigns across their target audiences. A lot of the blame is due to the incorrect or untimely market research data that they use for developing their PR content materials and for identifying the places to publish it. So, here are some tips that can help you avoid these serious problems:

What Not to Do When Developing PR Campaigns for Your Business

  1. Don’t end up unintentionally putting your organization under a bad light. This could happen by publishing press releases that could potentially be associated to latest news, popular feature stories and personalities currently generating negative sentiment across your target readers. For example, if you want to inform your ideal audiences about a technological breakthrough that your developers are presently working on, which could benefit marketing companies, then try your best to distance your business from all the bad publicity that’s currently being generated by user data privacy and security breaches at the most widely used social media platforms today.
  2. Don’t publish your brand marketing materials on news media channels, social groups and other online places that have been recently associated with the publication of fake news and the like. If you end up doing this, then damages could be irreversible across a significant part of your ideal audiences. They might lose faith in your brand, products and services. Yes, this could happen even with just a lone PR about your business that’s promoted on a bad site.
  3. Don’t rush the publication of your PR materials. Always carefully perform timely and accurate market research about your target readers and their present habits, concerns and problems that are related to your stories, brand, products and services. By doing this, you’ll end up crafting PR materials that hits your ideal audiences where it counts the most. Plus, you’ll be able to identify the best places to put your press releases right in front of the eyeballs that can make a difference in your business.

Keep these things in mind, and you’ll be able to avoid all the problems that can be brought about by bad PR marketing campaigns. If you want to share your insights about these things, or if you just want to add more tips to this list, then feel free to use the comment box below.

Ideal Ways to Ask for a Raise – What Most Managers Say

Asking for a raise isn’t as quick and simple as approaching your superiors and telling them how badly you need a raise just to keep on doing what you’re doing for the company. Most of the time, that tactic tends to end up as an epic fail.

A lot of managers at Fortune 500 corporations usually frown down on co-workers who seem to think that highlighting their needs over what they’ve done to improve the bottom-line results of the company is the best way for them to get a promotion or a raise. Remember, everyone needs more than what they have at the moment, and almost everybody else is doing their duties and obligations at the workplace. Otherwise, they’d most likely end up getting replaced by better individuals who tend to go the extra mile just to get top-notch results for the company.

So, what exactly do you need to keep in mind before you ask for a raise? How can you improve your chances of making your superiors pay attention to what you have to say? When is the right time for you to do this and for them to give you what you want? Well, here’s a quick list of what most managers recommend as the best ways for you to successfully grab their attention, negotiate a raise and significantly improve your chances of getting what you exactly want:

Effective Ways to Ask for a Raise

  1. Create a shortlist of the main reasons why your company should give you a raise. Don’t focus on why you need it bad. This’ll allow you to pinpoint your main strengths in terms of doing your specific function at the workplace. This can also uncover advantages you have over your co-workers and newly hired personnel that you probably didn’t know right off the bat. Plus, this can help you identify the main reasons why you’d be a good fit for a possible vacancy at a higher function job post.
  2. Engage in polite and friendly conversations with your managers and superiors from time to time. Don’t forget to mention your achievements and the positive results you’ve help recently generate for the company, though inject this into your regular conversations as natural as possible. Point is, don’t sound like an arrogant braggart. Your objective is to remind them of your overall value to them and the organization as a whole, all while discussing interesting things and the hottest news in the workplace.
  3. Share your long term goals with your managers, and ask for more responsibility from them so you can achieve your goals soon enough. Many Fortune 500 managers and executives say this is probably the most effective way for them to consider promoting you to a job post that’s aligned with your long term goals, especially if they already know that you deserve it (refer to numbers 1 and 2 above).

Keep these tips in mind, and you’ll considerably improve your chances of getting the raise that you deserve. Care to share some other tips that can help others who need useful advice on how to successfully ask for a raise? Feel free to do so in the comment box below.

Effective Business Email Tactics – What Not to Do When Sending Professional Emails

Email plays a vital role in the internal corporate communication systems of your organization. Your email correspondences with your co-workers can directly affect your current standing and future potential at the workplace. Emails that hit the sweet spots of your target recipients can most often than not generate positive results for you and the team or department that you represent.

On the contrary, sending poorly crafted emails usually tend to reflect your business ideals, professionalism and overall work ethics in the eyes of your superiors and co-workers under a bad light. Plus, you can even negatively affect the standing of your team when you fail in this regard.

This also applies to the results of your direct marketing campaigns, client management and customer support initiatives. Sending well-crafted emails can help you sign up more subscribers, convert more customers into repeat buyers and close large B2B (business to business) contracts with major corporations. By always ensuring that you write your emails for the best results possible, you’ll even be able to convert your existing clients and customers into viral marketers who can drive more business your way.

To help you avoid the worst things that you could possibly do with your business emails, found below are some tips on what not to do when writing emails for both your internal corporate communications and direct marketing or customer and client support campaigns. Just keep these things in mind while you write business emails, and you’ll notice some considerable benefits along the way.

Top 3 Don’ts When Writing Business Emails

  1. Don’t sound like you’re just an automated email program. Also avoid coming across as someone who just uses an email template and throws it out to as many recipients in as little time as possible. There are good reasons why almost all of us hate spam, and those are just some of the primary ones.
  2. Don’t come across as an impolite, arrogant snob. This is true on all levels, from writing emails for your subordinates to answering customer support inquiries and client management report requests. Remember, you’re trying to build a solid reputation not just for yourself, but also for the team, department or company that you represent each time you send a business email. Everybody likes courteous experts anyway, so try your best to always sound as friendly and helpful as possible whenever you write an email.
  3. Don’t focus on writing about yourself, your achievements and successes or on all the good things that your company has done. Remember, it’s all about your recipients. What they need and what can benefit them should be your priorities. Imagine people who talk about themselves at parties and the like – Almost nobody wants to spend a lot of time with them, right? The key here is, in subtle ways, to relate their concerns, questions and inquiries to helpful answers that are most relevant to the solutions that you can offer. You’ll even sound like a friendly expert when you do this, especially since many of your recipients would most likely ask for more details from you when you do this right, which would be the right time to implement effective soft-sell tactics.

Another thing is to try and integrate effective A. I. D. A. principles into your business emails whenever necessary. That’s A for Attention, I for Interest, D for Desire and A for Action. This is a long standing technique that has withstood the test of time, and for good reason – It continues to produce mind-blowing results when done right.

So, practice writing emails that can grab their attention with captivating subject lines. Make it a point to entice your recipients to keep on reading your emails by giving them interesting stuff that’s related to their main concerns, questions and inquiries. Try to paint a clearer picture in their minds that can help them visualize and completely understand the ideal solution for their concerns through a stunning presentation of ah-ha ideas, interesting facts and useful pieces of advice. Remind them about the actionable advice that they should do to benefit from all the things you offered.

Have other tips and tactics that you want to share? Perhaps you have questions about the things above? Comment them below!

Top 3 Reasons Why Video Conferencing Tools Can Improve Your Overall Business Communication Systems & Marketing Campaigns

Aside from saving by avoiding all the costs involved in setting up face-to-face presentations and brainstorming sessions, video conferencing can optimize your internal business communication systems. This is especially true if a significant part of your workforce consists of remote contractors and field agents. Through the latest mobile devices, apps and web technologies – organizing your in-house employees, remote agents and off-shore teams is now quick and easy.

Video conferencing can also considerably enhance your marketing campaigns and customer support services. By doing this right, you’ll be able to enjoy much better results in terms of your bottom-line objectives. If you aren’t quite decided yet on implementing the necessary video conferencing tools and platforms into your back end business communication systems and front end customer support, sales and marketing campaigns, then here are the top 3 reasons that could very well convince you to do this as soon as possible:

Primary Reasons Why You Should Use Video Conferencing for Your Business

  1. It’s quicker and easier for you to set up video conferencing sessions with any team or group under any department of your organization, as opposed to organizing everyone to go to a certain venue for face-to-face presentation sessions and the like. The most difficult part in traditional ways of conducting face-to-face presentations is synchronizing the availability of everyone in terms of reaching the venue at the designated time. On the other hand, anywhere they might be – Your managers, employees and remote agents can participate in a video conference with ease and comfort. This also allows them to focus more on contributing greater value to the discussions in your video conferences.
  2. It costs less to deploy video conferencing tools across the workstations and mobile devices of your workforces than to regularly hold face-to-face presentations and events at your office premises. It’s also more inexpensive to set up the necessary Web platforms for real time video communications throughout the various teams and departments of your organization, wherever they might be in the world.
  3. Video sessions offer a more streamlined approach in terms of effectively communicating complex details and guidelines among other pieces of data to the appropriate groups that are significant to the growth and prosperity of your organization. For example, your off-shore contractors can better understand your team managers. On the other hand, you can shave off a significant amount of time from your customer support sessions when you offer video sessions as a way of helping them with their pre and post sales inquiries and concerns about your products and services.

Not yet convinced on how video conferencing can help you get better results from your business back-end communication systems and front-end sales and marketing campaigns? Tell me your concerns below so we can discuss!

Key Pointers to Enhance Internal Business Communications through Social Media

Almost all businesses today know the importance of having effective social media presence for their brand positioning, sales and marketing objectives. However, not many organizations, be it small businesses or large corporate enterprises, have fully realized the potential of social media in considerably improving their internal business communication systems. Little do they know that by actively engaging their employees, managers, executives, suppliers and other internal members of their organization through the right social media channels, the productivity, brand reach and loyalty of their members can also significantly improve.

One main reason for this is that their participation in a corporate organization’s social media networks provides them with instant content-rich updates about the latest things that are happening within and outside their departments. Because they regularly check their social media accounts from time to time, in and out of the workplace – there’s a small chance for them to miss out on interesting events, achievements and latest news that are relevant to the entire organization.

Another reason is that this provides them with quick and easy ways to share news and updates that are also relevant to their peers. This provides your organization with wider reach for your brand positioning, sales and marketing campaigns, especially because their peers can also quickly and easily share your news and updates across their own personal networks. This also enhances the overall social media presence of your organization across your ideal audiences.

Nonetheless, just setting up groups and pages in the most widely used social media platforms and inviting your employees, suppliers, managers and executives to participate in those channels won’t cut it. You need to carefully implement the right ways to do this as efficient as possible for your target bottom-line results.

To help you out, here are some things to keep in mind.

How to Enhance Your Internal Business Communication Systems through Social Media

  1. Know exactly the social media platforms that resonate with your brand, products and services, along with your corporate objectives, mission and vision. For example, if you provide software products and online services to enhance the security and privacy of your customers on the Web, then this also means you most likely have cyber security programmers, privacy advocates and cryptography engineers working in your organization, many of whom would be quite hesitant to use social media platforms with security issues and privacy risks. Besides, that won’t also work for your brand positioning campaigns across your ideal audiences anyway, so be selective in the social media channels to use for both your internal and external business and marketing communications.
  2. Identify the social media channels that your employees, managers, suppliers and executives are familiar and comfortable with. This’ll allow you to avoid any significant resistance in terms of using those social media channels to keep themselves updated about the latest things that are happening in your business. This’ll also give them quicker and easier ways to share your social media news and updates to their own social networks.
  3. Carefully select the news, updates and marketing materials to post in your chosen social media platforms. Not all things that are happening in your organization should be shared through these social media channels. For example, certain achievements of your organization and particular teams or departments within your business can be effective for your marketing objectives when shared across your social media accounts. However, some news like the on-going development of your soon-to-be launched products and offers could potentially tip off your competitors, many of whom might be watching your social media pages and groups.

By following these pointers, you’ll be able to avoid the pitfalls of using social media platforms for your internal business communication systems and marketing campaigns. You’ll also identify key aspects where you can take advantage of the benefits that can be provided by these social media channels. If you want to add more things to this list, don’t hesitate to reach out through the comment box below!